For our final I decided to write about Social Media News Releases, also known as SMNR’s. A social media news release is a press release format designed for the online media world. The press release was written with just the “press” in mind, but in the online world your story needs to be told in a format that is relevant to a wide variety of people – journalists, bloggers, publishers and the public at large.
One of the advantages of an SMNR is how they are “formatted so information is easy to scan, utilizing bullets and lists of ready made quotes instead of dense text.” Michael Lissauer, the executive vice president of Business Wire, gives another advantage of writing an effective SMNR and how if you can “write a news release effectively, they can bypass the gatekeepers, the journalists, who always had the opportunity of interpreting the release how they wanted” Another advantage is how hyperlinks are often used in the text and they connect people to other social media networking sites. They also give people the opportunity to view news releases in a different aspect than other avenues (traditional news release) such as seeing a video or hearing a podcast. Consumers are just as big of the target audience as the media sources and The increase in common-person (vs. media outlet) viewing, allows SMNR sites to gain more of a community involvement toward SMNR’s sites, instead of just making it a strictly a corporate vehicle for big-business news sources. (
Some disadvantages of SMNR’s are that they contain too much information and sometimes include too many hyperlinks which draws the focus away from the main point of the message. Some people say that they are too expensive and not worth the money because no one reads them. Also, Some people say the online version of the news release takes away from the traditional offline news release.
PR practitioners should consider using an SMNR because they are very big with blogging and move across the web well and can reach many different and diverse audiences. Also, they don’t have a specific audience in mind, and are written broadly and presented blandly. (
One website that is of excellent help on how to make an SMNR is Another one is
A link that to an SMNR that an organization has created is
5-10 tips for SMNR creation:
*Be creative-do your own ideas and make them different from anyone else’s. Make sure that you stand out.(
*Be professional-take this seriously and do your best. Make sure that you proofread your work and look for things that you can change or possibly make better.
*Do not overdo it-Be creative and exciting but don’t go overboard. Make sure it is colorful and informative but deifinitely not over the top.
*Use short headlines and subheads to highlight main points and interest. They should not just be a repeat of the lead paragraph. (
*Include links to pages where multiple instances of your key words/phrases reinforce your message.


PRCA3330-Week 9-Advice for Blogging

What advice would you offer PR students who are new to blogging? Come up with your own Top 10 list

1. Always use the right grammer and punctuation and always proofread your posts.
2. Comment on other’s blogs. It will help you learn things and also help them better their blogging.
3. Make your page easy to read, exciting, and creative. It will make others want to read your blogs and interact with your page more.
4. Make sure what you post is informative and interesting. No one wants to read something that is of no use to them.
5. Do not worry about the length of your blogs. Write what you want and enough to get through to your readers.
6. Write something originial 🙂 Use your own ideas and creativity.
7. Post frequently. Make sure your readers know that you will always have something interesting waiting for them to read.
8. Read others comments to you and take their advice. They are the one’s having to read what you write.
9. Add appropriate links to your blog that helped you with your topic or the information that you put into it.
10. Last but not lease, HAVE FUN! If you do it right and stick with it I promise that it can be something fun to do in your spare time!!

Week 8 Notes and Ideas

From week 8 I learned:

* About writing emails, memos and proposals.
* E-mail was invented in 1971 and was widely adopted in the late 1980’s.
* A memo is really called a memorandum.
*A client will issue a Request for Proposal, known as an RFP, and circulate it to various public relations firms.

PR Connections #14

52 Cool Facts about Social Media This article was extremely interesting to me and I picked out my favorite 10 that I thought everyone would enjoy!

1. There are currently 110 million users of Twitter’s services.
2. Members of LinkedIn come from more than 200 countries from every continent.
3. Every minute, 24 hours of video is uploaded to YouTube.
4. More than half of all bloggers are married and/or parents.
5. 90% of Internet users know at least one social network.
6. People spend over 500 billion minutes per month on Facebook.
7. Twitter gets more than 300,000 new users every day.
8. The very first video uploaded was called “Me at the Zoo”, on 23rd April 2005.
9. One in five bloggers update their blogs daily.
10. The average social user has 195 friends.


PR Connections #13

Teens experiencing Facebook Fatigue Many teens spend most of their time on the computer and the majority of that time is used for social networking. But many are starting to show fatigue.
“Of the group that are saying goodbye to Facebook(), 45% have lost interest, 16% are leaving because their parents are there, 14% say there are “too many adults/older people” and 13% are concerned about the privacy of their personal information.” But, facebook is still the most popular social netowork.
I guess we will have to see what’s in the future with facebook and other social networks and see what teens will get into next!

PRCA3330-Week9-PR people drive journalists crazy!

1. PR people can be annoying to journalists!-To avoid this make sure that you let the journalists breathe and trust that they will write the right article about your client. Give them enough instructions and information but do not be overbearing.

2. Give enough information!-Make sure that you give your journalist enough information so that they have something to work with. If you don’t give them enough information it is going to be hard to write about your client and will probably end up not being a good article.

3. Always be able to be reached!-When a journalist needs you, they are going to expect you to answer. Make sure that you are always available via e-mail or telephone in case the jounalist has a question that they need an answer to immediately.

4. Don’t try and tell journalists how to do their job! ( Journalists went to school too and they hate it when PR people try and tell them what to do. Relax, and have faith that they know what they are doing.

5. Do not get mad if your story did not get covered! ( Journalists are constantly getting asked to cover stories and different news and they CANNOT do it all! Don’t freak out, bug, or get mad at journalists if they don’t cover your story. It won’t be the first or last time that will happen.

6. Make sure you meet your deadline! ( It is very important to comeplete your work on time and get everything into the journalist that he/she needs so that they can get the story in on time. It is very irritating to have to wait on something and journalists to not like to rush.

7. Double check your work, no mistakes!- Journalists try and make their work grammatically as correct as possible, so PR people should as well. Double check your work and make sure that there are as few mistakes as possible.

8. Do not overwhelm them with gifts! ( Gifts are good and all but they can get kind of annoying. Don’t try and persuade journalists with gifts, it can get over the top.

9. Get them the best news!- Often journalists think that PR people do not know what is “newsworthy.” Make sure that the news is interesting and not something that is easy or that fits your agenda. Give the journalist something good to work with so that they will want to work with you again.

10. Sending news releases to, or leaving voice-mail messages for, multiple reporters and editors without revealing that other people on staff have been contacted for the same reason!( This can be a very big time waster for journalists. Be considerate.