PR Connections #10

“Which Department Should Run Your Social Media Campaign?” This was an article that I recently read and thought that it was very interesting. http://www.talentzoo.com/news.php/Which-Department-Should-Run-Your-Social-Media-Campaigncial-Media-Campaign/?articleID=7631. The author stated four factors that he thought was contributing to PR now running the social media show: 1. PR tactics tend to be informational, rather than sales focused; 2. PR tactics tend to emphasize a dialogue versus a monologue; 3. PR tactics tend to embrace longer forms of communication; and 4. PR tactics are typically associated with lower costs. “The reality is that in 2010, public relations departments are actually the ones pulling the strings when it comes to social media budgets and strategies.” So which department do you think should run YOUR social media campaign?

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