PR Connections #10

“Which Department Should Run Your Social Media Campaign?” This was an article that I recently read and thought that it was very interesting. The author stated four factors that he thought was contributing to PR now running the social media show: 1. PR tactics tend to be informational, rather than sales focused; 2. PR tactics tend to emphasize a dialogue versus a monologue; 3. PR tactics tend to embrace longer forms of communication; and 4. PR tactics are typically associated with lower costs. “The reality is that in 2010, public relations departments are actually the ones pulling the strings when it comes to social media budgets and strategies.” So which department do you think should run YOUR social media campaign?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: