Week 7 Notes and Ideas

29 Jun 2010 Leave a Comment

by akw11 in Reading notes

From week 7 I learned:

* How to work with multimedia storytelling and use audio and video when storytelling.
* That a public relations professional should contact interested reporters who were unable to attend a news conference.
* In public relations, press tours are also called junkets. All-expense-paid junkets are NOT an effective way to guarantee a well written, positive story.
* A Web page with a strong marketing emphasis may have several main sections, including: a section about the organization and its reputation for service and reliability.
*Navigation tools are a priority on a Web site.

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